First Give Charity Business Card

Owen Jones designed these business cards for First Give, a London-based charity works in partnership with nearly 200 secondary schools around the UK, inspiring young people to make a positive difference to causes they care about through collaboration with local charities.

In its first five years, First Give worked with and impacted over 115,000 young people and thanks to their committed team of funders, handed over grants totaling an incredible £814,500 to a wide range of local charities.

“Our strategy phase enabled us to really delve into what makes First Give special – why they exist, and what their personality is,” Owen said.

“Once we knew exactly what made them unique, we underwent a collaborative ideation process, eventually landing on the perfect solution – a logo that showed an abstract ‘F’ mark featuring a subtle spark shape in the negative space and tying in perfectly with their purpose statement.”

“We collaborated with an illustrator to produce bespoke imagery that complements the colour palette and photography style, and developed a robust set of brand guidelines.”

The typeface used for the logotype is Beatrice Bold and Poppins is selected as the secondary font. Both typefaces have great legibility.