Antonio Calvino designed these business cards for Appart, a Belgium-based design studio specialized in the creation of websites and apps.
Speaking of the brand name, Antonio said, “The word Apart in Dutch has an abstract meaning. It can be used negatively, but mostly positively.”
“It stands for all types of words such as ‘special, unique, one of a kind, on its own’, but also ‘weird’ or ‘unusual’.”
“From this Dutch word and the union between the words ‘App’ and ‘Art’, the name derives.”
Typography and Colour Palette
The typography used in the logotype is Neue Haas Grotesk, a clean sans serif typeface.
“It was used to incorporate the sensations of a modernist design,” Antonio explained.
“Some letters were cut to form a negative square, both in the horizontal and vertical format, symbol of the manifesto of the studio: a simple design.”
Instead of the usual rectangular layout, a square layout was chosen to echo the shape of the logotype.
The main colours used in the visual identity are grey, black and orange.
“Even the visual of the stone brick takes the same form and evokes that Brutalist feeling that the studio wants.”
These business cards are not printed yet, but according to Antonio, they will be printed on a coated paper of 350g.
“We decided to use coloured papers – grey, orange and black – for the business cards,” Antonio added.
Feel free to visit our Business Card Categories section to find more business card designs.
Designed by Antonio Calvino
For Appart
Like what you see so far? Feel free to check out our blog or go straight to our daily updated gallery for more business card ideas.
Other designs/courses that you might like:
If you're looking to hire a designer, use CardDsgn's Designers directory to find and hire the world's best graphic design talent.
CardDsgn Directory Members
Type08
Studio Ping Pong
Studio Fable
Samone Shepherdson
Paolo De Angelis
Nicole Groff
Nicolas Cessieux
Miguel Peixoto Design
Mauricio Zanon Studio
Matheus Oliveira
Matheus Machado
LovHer Studio
Eva
Li Made It
Kate Walsham
Karlie Svebakken
Ivano Lago
Hue Studio
Grey Rabbit Design
