DeLeon Creative did a recent branding project for Zera Consulting, who envision a world where multicultural women can fully embrace their power, influence, and leadership in the workplace. The brand reflects a mission to inspire transformation, break barriers, and create lasting impact.
Brand Image
Zera Consulting embodies passion, empowerment, and a commitment to being agents of change. It’s about driving progress and inspiring women to step boldly into leadership roles.
Logo
The custom logotype is designed to reflect organic elements found in nature, symbolizing growth and renewal, while maintaining a polished and sophisticated aesthetic.
Typography
The brand uses Albra as its primary font, chosen for its elegance and refined style, to bring a touch of sophistication to all materials.
Illustrations/Pattern Design
The visual identity includes a pattern created from various stylized “Z” shapes, highlighting the diversity and individuality represented in the brand’s mission. This design reinforces the brand name while celebrating uniqueness and inclusion.
Color Palette
A deep green anchors the brand’s color palette, symbolizing growth, resilience, and the meaning of “zera”—a seed in the garden.
Zera Consulting is committed to fostering diversity and inclusion in the tech industry, with a strong focus on empowering women in technology. By actively supporting and promoting female talent, Zera Consulting aims to bridge the gender gap in IT and create opportunities for women to thrive in leadership, innovation, and technical roles. Their initiatives reflect a dedication to cultivating an inclusive environment where women can excel and drive meaningful change in the digital landscape.
