DeLeon Creative did an excellent job helping The Miami Lakes Food & Wine Festival with their branding. The festival is a celebration of great food, fine beverages, and the spirit of kindness and community. It’s a brand that perfectly blends timeless elegance with a hint of boldness, making every element feel both sophisticated and approachable.
Brand Image
Think of it as the perfect mix of elegant, modern, chic, and vibrant—a reflection of the festival’s lively yet refined atmosphere.
Logo
At the heart of the visual identity is the monogram “MLFW,” a sleek and versatile stamp that captures the essence of the festival in one bold mark. It’s a symbol designed to build recognition and lasting brand equity.
Typography
The monogram pairs beautifully with two typefaces: The Season, a classic and elegant serif that adds a touch of tradition, and Nunito Sans, a clean, modern sans serif for a fresh, contemporary vibe.
Illustrations/Pattern Design
To add depth and creativity, we incorporated abstract shapes and graphics inspired by wine glasses and forms. These playful elements contrast with the more classic photography, creating a dynamic and visually engaging balance.
Color Palette
The festival’s color palette brings together lush green tones, deep burgundy, and soft lilac hues. The green evokes freshness and growth, while the burgundy reflects the richness of fine wine. Lilac adds a touch of softness and creativity, bringing harmony and sophistication to the overall aesthetic.
