The intersection of artificial intelligence and video production has revolutionized how businesses communicate complex ideas. With the global AI video market valued at $5.53 billion in 2023 and projected to grow at a remarkable 35.3% CAGR through 2030, we’re witnessing a fundamental transformation in how explainer videos are conceptualized, created, and distributed. This technological evolution is reshaping the entire production process, making high-quality explainer videos more accessible to businesses of all sizes while simultaneously enhancing creative possibilities.
The Evolution of Explainer Videos
Explainer videos have long been a staple of marketing and educational content, helping businesses simplify complex products, services, or concepts. Traditionally, creating these videos required substantial resources—professional scriptwriters, voice actors, animators, and video editors—making them expensive and time-consuming to produce.
The conventional production pipeline typically involved multiple stakeholders and approval cycles, often stretching timelines to weeks or even months. This created significant barriers for smaller businesses and content creators looking to leverage the power of visual storytelling. As clients demanded faster turnaround times and more affordable options, the traditional explainer video company model faced mounting pressure to evolve.
Enter artificial intelligence—a game-changing technology that’s democratizing video production by automating key aspects of the creation process while maintaining professional quality. The result is a dramatic reduction in production time and costs, opening new possibilities for businesses to communicate their messages effectively.
Key AI Technologies Transforming Explainer Videos
Several groundbreaking AI technologies are reshaping how explainer videos are created:
Automated Script Generation
AI is also transforming the scriptwriting process. Modern platforms can generate complete video scripts from simple prompts or content briefs. These AI systems analyze successful video scripts, understand narrative structures, and create compelling storylines that maintain viewer engagement. This technology helps overcome the initial creative hurdle many businesses face when developing explainer videos.
AI-Powered Character Animation
Character animation, traditionally one of the most labor-intensive aspects of video production, has been revolutionized by AI tools. These systems can create and animate diverse characters with realistic movements and expressions, adding a human element to explainer videos without requiring advanced animation skills. This technology is particularly valuable for creating inclusive content that represents diverse audiences.
Voice Synthesis
Natural-sounding AI voiceovers have eliminated the need for professional voice actors in many explainer video productions. Modern voice synthesis technology can generate human-like narration in multiple languages and accents, complete with appropriate emotional inflections. Invideo’s AI video generator, for example, offers numerous voice options that bring scripts to life with authentic-sounding narration.
Automated Visual Selection
AI systems now excel at selecting appropriate visuals to match script content. By analyzing the semantic meaning of scripts, these tools can automatically select from vast libraries of images, videos, and animations to illustrate key points effectively. This capability ensures visual coherence throughout the explainer video without requiring manual selection of each visual element.
Real-Time Video Editing
Browser-based AI editors have simplified the editing process by automating transitions, timing adjustments, and visual effects. These tools can intelligently analyze content and suggest edits that enhance the flow and impact of explainer videos, reducing the technical expertise required to create professional-quality content.
Market Statistics and Adoption Trends
The adoption of AI in explainer video production continues to accelerate across industries. According to research, the AI video generator market was valued at $496.83 million in 2023 and is expected to reach nearly $2 billion by 2031, growing at an impressive 18.9% CAGR. This rapid growth reflects the increasing recognition of AI’s value in video production.
Currently, approximately 44% of marketers are using AI for video creation, with adoption rates particularly high in industries where visual communication is essential. Even more telling, 80% of movie, TV, and animation companies are either already using or planning to implement generative AI in their production workflows.
The efficiency gains are substantial—AI tools save approximately 34% of production time compared to traditional methods, allowing professionals to focus on strategic and creative aspects rather than technical execution.
