Alacuerno Studio designed these business cards for Manitú, a didactic toy store located in Gijón, Spain.
“One of the fundamental values of Manitú is the quality of their product – the handcrafted toys,” said Eva Canal Pesquera, the Creative Director of Alacuerno Studio.
“Wood is the essential material in the elaboration of this.”
The brand name ‘Manitú’, which means ‘Great Spirit’, was originated from the Algonquian Native American tribes in northern Canada.
“It was believed that Manitú was inside every animal, plant and object. Another belief was that a powerful Manitou created the humans with wood,” Eva said.
“All these, together with the values of familiarity, craftsmanship, warmth and play, are the keys to the conceptualization of the brand.”
Although it’s common to use illustrations on a brand’s visual identity, but for Manitú, the illustrations are actually based on the simple shapes of the Natives cave paintings that have a similar aspect as the children’s drawings – they are unique, catchy and intriguing!
These business cards were printed on recycled papers with granulated texture by Reprografía La Luna.
This helps to deliver the brand’s artisan concept and gives a special effect to the unique illustrations as well.
Check out our Business Card Categories to find more business card designs.
Designed by Alacuerno (formerly known as Dmentes Estudio Creativo)
Printed by Reprografía La Luna