Brit Blankenship and Jason Combs designed these business cards for Gresham Smith, an international architecture and engineering firm.
“We were inspired by their brand promise: Genuine Ingenuity,” Brit said.
“This informed the half circle and upward, progressive arrow for our letterform brand mark, which you see on the front of the cards.”
As an architecture/engineering firm, it’s important to provide relevant information about their employees on the business cards.
Luckily, Brit and Jason had a brilliant idea on how to fulfill that requirement without making the business cards look dull and irrelevant.
“The business cards required a good amount of technical information, and had to accommodate a wide-range of employee and subsidiary variation.”
“We used a grid system to create a sense of order and hierarchy on the backs in our legacy palette.”
“Variable colours on the front of the cards created a sense of flexibility and fun.”
“Each employee can select their favorite color from our trend palette.”
These business cards were printed on an indigo with spot Pantones on a thick smooth paper.
Feel free to visit our Business Card Categories section to find more business card designs.
Designed by Brit Blankenship and Jason Combs for Matchstic
For Gresham Smith
