Gresham Smith Architecture and Engineering Business Card

Brit Blankenship and Jason Combs designed these business cards for Gresham Smith, an international architecture and engineering firm.

“We were inspired by their brand promise: Genuine Ingenuity,” Brit said.

“This informed the half circle and upward, progressive arrow for our letterform brand mark, which you see on the front of the cards.”


As an architecture/engineering firm, it’s important to provide relevant information about their employees on the business cards.

Luckily, Brit and Jason had a brilliant idea on how to fulfill that requirement without making the business cards look dull and irrelevant.

“The business cards required a good amount of technical information, and had to accommodate a wide-range of employee and subsidiary variation.”

“We used a grid system to create a sense of order and hierarchy on the backs in our legacy palette.”

“Variable colours on the front of the cards created a sense of flexibility and fun.”

“Each employee can select their favorite color from our trend palette.”

These business cards were printed on an indigo with spot Pantones on a thick smooth paper.

 

Feel free to visit our Business Card Categories section to find more business card designs. 

Gresham Smith Architecture Business Card

Designed by Brit Blankenship and Jason Combs for Matchstic

For Gresham Smith

Jennifer Wong
Jennifer Wong
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