Smäk Food & Drink Agency Business Card

Smäk designed these business cards for their corporate branding as a visual communication agency specializing in food, gastronomy, hotels and lifestyle.

Besides branding, Smäk services include packaging design, print and web communication. To set them apart from their competitors, Smäk created a memorable design for their business cards.

“Our business cards are very colourful and illustrative. They stand out by their originality: by aligning the different cards, the design forms a puzzle, which accentuates the team spirit,” explained Corine Keiflin, the art director of Smäk.

“Furthermore, the cards are unique because of the printing technique and overall quality, besides the four-colour process printing.”

Smäk business card_2

Illustrations & Business Card Printing

Speaking of the brand’s logotype, Corine continued, “The typography of Smäk (which means ‘taste’ in Dutch, also spelled ‘smaak’) was completely designed and created by us. The logotype represents the double ‘A’ as well as the Alsatian headdress, which refers to my origins.”

“The illustrations of our corporate identity represent the food world in a contemporary way with bright colours.”

Extra: Greeting Cards & Coasters

Smäk also designed the company’s greeting cards with a geometrical design. They chose a white on white letterpress printing on the front side for an elegant touch (and a typographic black on the back). The paper used is called Antinoé Brut Blanc Vif 550g, which gives a thick and luxurious feel.

“The greeting cards were sent out accompanied by bespoke wooden coasters that we had designed with the same graphic style,” Corine added.

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