Jennifer Pace Duran designed these business cards for Root + River, a coaching business based in Austin, Texas.
“Root + River was founded on the belief that all brands begin at the root. They partner with leaders who are working to articulate their brand and who want their brand to be authentic,” Jennifer said. “The design details was crafted to reflect the soulful passion that Root + River brings to their business. A lot of the design cues were taken from their organic process of uncovering the root and soul of the brands they work with. Also, a lot of the inspiration for the brand design came from nature and used nature inspired textures.”
With simplicity in mind, Jennifer created the primary and secondary logos for the brand, at the same time used warm and earthy colour palette for the overall ‘nature’ vibe. Even the wavy lines above the contact info make people think of river flowing!
These business cards were printed by Moo due to its ability to have different back designs, and that’s not all. “It was also important from a design aesthetic to get the Luxe style, because we wanted the extra thickness, the natural textured feel and being able to have a seam colour,” Jennifer added.
All in all, it’s a classic and stunning design with an organic feel!
Designed by Jennifer Pace Duran (Pace Creative Design Studio)
Printed by Moo
For Root + River