Julia Sonda designed these business cards for Poppy Snowdrop, an Etsy-based shop that sells handmade luxury faux flowers, stationery collections as well as party supplies (banners, signs, favours, etc).
“The story behind the business is full of so much sorrow and loss, so we wanted to create a visual identity that conveys joy, extroversion and authenticity,” Julia said.
“The goal of the design was to make the client’s target audience immediately recognise it, feel happy and excited by the energy it exudes, and be interested in what the brand has in store for them going forward.”
“The name, Poppy Snowdrop, was given because poppies are the birth flower for the client’s first daughter, while snowdrop is the birth flower for January, when she had a miscarriage,” Julia explained.
“The illustrations that compose the visual identity were inspired by that.”
In terms of the topography, it seeks to evoke extroversion, playfulness and happiness. The colours used are feminine and also want to bring joy to the logo.
As a whole, this business card design portrays a branding project that’s both passionate and filled with love.
Designed by Julia Sonda
Illustrations by Andreza Michel
For Poppy Snowdrop Paper Co