Jão Matheus designed these business cards for his personal branding as a graphic designer based in Brazil.
“So, with the objective to make a personal re-branding and with myself, being the client, it was a really tough and fun process,” Jão said.
“With that in mind, I had to discover myself as a person and as a designer, searching for things I like, things that inspire me to be working on the area.”
Jão also decided that his brand name should be ‘Jão’ instead of ‘João’ – which is a Brazilian nickname version – to be more informal, a little shorter, to match with the brand (to be simple, singular and casual).
According to Jão, he created the visual identity based on his personality and work style – it’s contemporary, eccentric, modern yet with a retro touch.
“With the logo, I was inspired by the logos of the ’70s and ’80s, which has a modernist, geometric, precise style with unique shapes.”
“With this, the visual identity was built to be modern, simple and friendly; with a harmonic color palette and only two fonts were used – serif and sans-serif.”
These business cards are yet to be printed but soon.
“They will be printed on a 300 gsm paper with the size of 3.5 x 2 inches, in CMYK, with the respective brand colors on both sides,” Jão suggested.
Feel free to visit our Business Card Categories section to find other business card designs.
Designed by Jão Matheus
For Jão Matheus personal branding
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