Brit Blankenship and Jason Combs designed these business cards for Gresham Smith, an international architecture and engineering firm.
“We were inspired by their brand promise: Genuine Ingenuity. This informed the half circle and upward, progressive arrow for our letterform brand mark, which you see on the front of the cards,” Brit said.
As an architecture/engineering firm, it’s important to provide relevant information about their employees on the business cards. Luckily, Brit and Jason had a brilliant idea on how to fulfill that requirement without making the cards look dull and irrelevant.
“The cards required a good amount of technical information, and had to accommodate a wide-range of employee and subsidiary variation. We used a grid system to create a sense of order and hierarchy on the backs in our legacy palette. Variable colours on the front of the cards created a sense of flexibility and fun. Each employee can select their favorite color from our trend palette,” Brit explained.
These business cards were printed on an indigo with spot Pantones on a thick smooth paper.
Designed by Brit Blankenship and Jason Combs for Matchstic
For Gresham Smith
Like what you see so far? Feel free to check out our blog or go straight to our daily updated gallery for more business card ideas.
