Mico Criativo designed these business cards for Lume, a distinguished boutique that stands out for its dedication to a sophisticated and refined audience, seeking to incorporate a contemporary art approach into its identity and communication.
This is simple yet creative brand identity in which Mico Criativo was able to establish a tangible connection between the brand’s distinct characteristics and iconic elements through meticulous analysis of the concept map.
In doing so, they managed to create a direct link between the splendour of fashion and the artistic genius of Van Gogh. This connection is visually represented on the business cards through the use of wavy patterns.
The Wavy Patterns
The wavy patterns on the business card serve as a visual representation of the established connection. This subtle association highlights the idea that each individual has a starry night within them, reinforcing the uniqueness and inner brilliance present in all of us.
The texture of these patterns is developed using the golden ratio method, which allows for organising the composition in a more harmonious way. This results in a reference to the starry night being more visible and humanised.
Typography and Colour Palette
The typeface used for the logotype is KyivType Sans.
According to Mico Criativo, the selected typeface incorporates brushstroke-like shapes and the characteristic ornaments of Van Gogh himself, providing a reference to his unique spirals.
Regarding the colours, each has its own meaning for the brand: white represents light, grey symbolises minimalism, black expresses the night and sophistication of the brand, and lastly, pink signifies the brand’s personality and that of its audience.
Printing of Business Cards
These business cards were printed on matte Couché 300g paper with matte lamination and local UV varnish. Additional specifications include a format of 90 x 48 mm, two-sided printing and a 4×4 colourful scheme.
All in all, these business card designs showcase the feminine and artistic side of the brand. Each element is carefully designed to ensure the entire branding is a true reflection of Lume’s commitment to artistry and refinement.
More Business Card Ideas You May Find Interesting:
- Fashion business cards
- Line Pattern business cards
- Lowercase Logotype business cards
- Wavy Pattern business cards
Check out our Business Card Categories to find more business card ideas.
Designed by Mico Criativo
For Lume
