Luís Barata designed these business cards for his self-branding as a designer and illustrator based in Portugal.
“I use my brand name, Plaz, to communicate my work as a designer and illustrator. As these areas are strongly connected but are different at the same time, I tried to create something that could fit both of them,” Luís said.
“In my creative process through my graphic design projects, I love to keep things simple and elegant yet with a strong personality. I guess that a logotype based on a unique typography would be a truly effective way to put those theories in practice, therefore a clean word with the rearranged characters and the exclamation mark ‘!’ at the end would work just fine.”
Explaining further of the card design, he said, “For my business cards, I use them to communicate with potential clients for both graphic design and illustration. Therefore, I followed my philosophy of keeping things simple and elegant, yet very distinctive. It’s all about good typography, a well thought colour scheme and a simple brush stroke that would give people a hint about what I do beside lines and characters.”
These business cards were printed on 400gsm board with a matte laminate finish by Awesome Merchandise, a company located in Leeds, UK.
Designed by Luís Barata
Printed by Awesome Merchandise
For Luís Barata personal branding
