Macaroni Creative designed these business cards for Illuminate Labs, an herbal supplement company aiming to educate consumers about the supplement industry and offer products that are guaranteed to be safe and effective.
The overall design is clean and fresh. The striking background colours (on the back) and diagonal lines (on the front of the card) are two main catchy elements that drive the eyeballs.
“Each supplement is subject to ten individual lab tests, represented by the ten data bars on the label (that also convey beams, ‘shedding light’ on the industry.) The bright colours are used to contrast the minimal white aesthetic of the brand and represent the bold/eye-catching change they’re creating in the supplement industry,” explained Ron Gibbons, one of the founders of Macaroni Creative.
These business cards were printed by Moo on Luxe Cards – 4 colour digital print on uncoated, naturally textured Mohawk Superfine paper.
Designed by Macaroni Creative
Printed by MOO
For Illuminate Labs
