House of No Sugar business cards

House of No Sugar Bakery Business Card

Vighnesh Dudani designed these business cards for House of No Sugar, a sugar-free bakery that is dedicated to provide delicious low calorie and no added sugar products.

The business card is designed to convey a sense of exclusivity. The entire brand system is aligned to provide a rather premium experience while repeatedly conveying the message of being a ‘no sugar’ and healthy brand.


House of No Sugar logoHouse of No Sugar bag

According to Vighnesh, the philosophy behind House of No Sugar is pretty simple – it is clean eating and holistic living. “The brand was created as the result of a baker developing a whole new sugar-free range of recipes for his diabetic grandmother, who loved sweet baked goods but had to resist it for years together,” he said.

“Another reason, was due to the unnecessarily jacked-up prices that are often associated with healthy alternatives of common foods. While some may splurge for the healthier alternatives, others are often left with no option but to simply avoid indulging in such delicacies or even worse, helplessly go for the unhealthy alternatives, hence risking their well-being.”

“House of No Sugar aims to bridge this gap by bringing the rather premium experience of healthy indulgent foods to the masses.”

As for the colour palette, “The specific shade of blue is also chosen for its luxurious yet minimal appeal. Which in turn also helps the copper embossing stand out, while white resembles freshness and the purity of the brand and its ingredients.”

The typography used in the visual identity are Playfair Display and Poppins.

These business cards were offset-printed on 400gsm matt textured paper and recycled paper, via copper foil embossing and spot UV by A to Z Print Studio in Mumbai.


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House of No Sugar business cardsHouse of No Sugar menuHouse of No Sugar stationeryHouse of No Sugar boxHouse of No Sugar paper bagHouse of No Sugar packagingHouse of No Sugar cupsHouse of No Sugar coastersHouse of No Sugar truck design

Designed by Vighnesh Dudani

Printed by A to Z Print Studio

For House of No Sugar

Jennifer Wong
Jennifer Wong
Articles: 1514

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