Senka designed these business cards for Yoisho Ramen, a ramen shop based in Jakarta.
“Known as Jakarta’s first craft ramen, Yoisho Ramen is all about friendliness, the joy of slurping, fusion ramen, breaking the rules while also respecting the tradition,” said Sebastianus Seno, the Co-Founder of Senka.
“That’s how we got into the actualization of the little girl with the swirl.”
Prior to the rebranding, Yoisho Ramen started off in a conservative way by using Grandpa as the brand’s mascot.
As the brand evolves and expands into new markets, such as the younger generations, a new mascot is more appropriate.
This visual identity also represents a friendlier vibe and youthful energy with the cartoon character, Yo-chan, which is named after the brand name ‘Yoisho’.
The little girl’s delightful expression while enjoying a slurp of ramen is the highlight of the design.
Hopefully, this will entice curious diners to give Yoisho Ramen a try themselves.
These business cards were printed by KYUB Studio using textured thick Old Mill paper with bright red painted edges.
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Designed by Senka
Printed by KYUB Studio
For Yoisho Ramen
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