Steve Younger designed these business cards for their corporate branding Untold Consultants, a globally awarded brand strategists and designers based in Sydney, Australia.
As storytellers, Untold created their corporate identity using a different approach with the details – making the contact info more conversational and personal. As for the other side of the card, a special design was made to express a hidden but important idea. “The idea in the logo is that Untold™ find the missing content for their clients–the untold story! And then create a strategy (and the creative) to leverage it,” said Steve, the Director of Untold.
The logotype is bold and catchy. If you look closely, there are two conversation-box-icons at the front and back of the logo, similar to filling in the gaps, defining untold stories and making tangible stories that resonates with their clients.
These business cards were printed by Clint Harvey, which according to Steve, the Master printer. “We used Notturno 450gsm for the card-printing and foiled the card on both sides using magnesium blocks, as there was no ultra-fine detail requiring brass blocks. The cards used two foils, a black foil and a white. We did experiment with clear foil but found the black to be a better effect and apply more consistently.”
Designed by Steve Younger
Printed by Clint Harvey