Nil designed these business cards for The Beauty Store, a company that offers a range of solutions in aesthetics, dermocosmetic products, free courses for improvement in aesthetics, sale and rental of equipment in the aesthetic segment, training and technical support for aesthetics professionals.

According to Nil, The Beauty Store is always attentive to customers’ needs and strives to provide the best and newest in the market.

“For the brand development, we worked on four essential aspects: Beauty, Delicacy, People and Solutions. All of these are directly linked to what the Beauty Store delivers.”

Here are the descriptions for the mentioned aspects:

Beauty – Its equipment and products are intended for beauty clinics and professionals who work directly with this objective.

Delicacy – People expect their skin and bodies to be treated with delicacy when looking for aesthetic treatments, in order to have the expected result.

People – The targeted audience of Beauty Store audience are mostly professionals who are looking for specialization or equipment to bring people benefits: their well-being, joy and health.

Solutions – The various forms of the logo represent the various solutions delivered via products, equipment and training.

He continued, “We materialized this concept through a junction between the elements of a rose, petals, different shapes and an icon of a person. To expand the universe of the brand we deconstructed the logo and created a pattern. As a result, a more expressive and dynamic identity, which can be used in different ways and applied in different places.”

The typography used in the visual identity are Leiko Regular and Poppins Family.

The client handled the card-printing themselves. Even so, Nil did share with us his printing suggestions, “The cards would be printed on a thick, smooth and dull card, and with detail of the edges painted in orange.”

Designed by Nil a.k.a. Nil Designer

For The Beauty Store