Luis Brenes designed these business cards for Taza Sana, an açai bowls and smoothie store.
“I had full freedom to work on this project. The client’s main customers were young and healthy people, who might be very interested in sports and a clean lifestyle. So I was looking for something that wasn’t too serious, but professional,” Luis said.
When asked about the design process, Luis replied, “I started with some paintings using watercolours, but I wasn’t really getting the impact I wanted. So, I tried to imitate what I had painted (the U shape vectors) with Illustrator. As a result, the grungy style of the letters and figures.”
These business cards were printed by a local printing company in Costa Rica. “The card itself needed to feel as it looked, kinda rough and with some texture, so a thin paper was not the idea. The card also needed to be clean, since it had enough white space,” Luis explained.
Overall, it’s a vibrant, playful business card design that offers a handmade, organic feel that the targeted customers would appreciate.
Designed by Luis Brenes
For Taza Sana-Açai Bowls