Studio SPGD designed these business cards for Studio NAMA, a company specializing in architecture and interiors.
SPGD managed the branding project including designing the logo, visual identity and stationery set. The brand name, NAMA, is actually Arabic for growth, to cultivate, build up and nurture.
“The architect’s design principles relied heavily on the concept of harmony in and around a space — which was the base concept behind Studio NAMA’s branding and custom-drawn logotype,” said Mara Tonetti, the Studio Manager at SPGD.
Undeniably, the business card is designed with minimalist approach in mind. However, its unique logotype and the embossing/debossing printing technique enhanced the card’s appearance, making it one of the fanciest, most tactile business cards we’ve ever seen.
Apart from the custom logotype, the secondary typeface used on the business card is Ogg.
These business cards were printed by SPIND, a printing company in Lognes, France.
“The cards were printed on 3 shades of Colorplan papers – Mist, Stone, and Racing Green – via embossing/debossing printing technique with white foil (supplied by Foilco),” Mara said.
Designed by Studio SPGD
Printed by SPIND
For Studio NAMA