SYS Dance Studio Business Card

Jackie Burtch designed these business cards for Stretch Your Studio (SYS), a dance studio owner’s partner in choreography for attracting new dancers, keeping current dancers dancing, and building a community of dance-lovers in their area.

Stretch Your Studio is owned and founded by Natalie Smith, an experienced dance instructor and marketer. She educates dance studio owners on the importance of specialized marketing which is customized to their needs.

“SYS works with owners to inspire young dancers to choose their studio and watch it flourish. Natalie’s main goal is to leave studio owners bursting with pride, full classes and good night’s sleep, knowing they can focus on their passion (dance),” Jackie said.

The business card is designed as part of the branding system to express an inspiring and positive image.

Speaking of the logo design, Jackie said, “Natalie was looking for something playful, creative but also reputable for the logo as well as the colours.”

Stretch Your Studio branding

A graceful ballerina silhouette is beautifully incorporated within the logotype. This creates a nice balance alongside the typefaces, which are Gravitas One and Montserrat. To give the brand a stylish vibe, a script font named Brittany Signature is used on both sides of the card.

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According to Jackie, these business cards have not been printed yet.

“I would advise the client to go through MOO with the following specs: 18pt. thickness, standard size with a raised spot gloss for the logo + spot gloss of the dancer silhouette on the info side,” she suggested.