Phalen Reed designed these business cards for her design studio that focused on branding and packaging design.
“After leaving my job to pursue freelance full-time, I wanted to start fresh with new personal branding. In addition to a redesign, new business cards were definitely in order,” Phalen said.
“My style is clean, detailed and layered with pops of color. These were all characteristics I wanted to incorporate into the design of my business cards. For the front of the cards, classic typography was used in a fun layout that highlighted my specialties (brand and package design) and a call to action statement that read, ‘tell me about your project’. To reflect my love of color, there are six versions of the back of the card, each with a different background color and my logo displayed prominently.”
These colourful business cards were printed by Moo. According to Phalen, “Since my new logo has the shape of an old-school seal, it seemed only fitting to apply that seal-like shine. I opted to do a spot gloss treatment on key details on my cards, such as name, contact information and logo. The spot gloss finish gave these business cards a beautiful shine!” And that’s exactly what a brand needs to stand out from the crowd!
Designed by Phalen Reed
Printed by Moo
For Phalen Reed Graphic Design