Estudio Línea designed these business cards for La Huerta Vieja, a restaurant located in La Rioja Alavesa specialized in events, mainly weddings.
Estudio Línea managed the rebranding project including its visual identity, illustration, web design and other collaterals.
“The objective of the rebranding was to update the restaurant’s image and create a more attractive identity for its target audience,” said Elena Uribarri González, the Graphic Designer at Estudio Línea.
Logo Design & Illustration
According to Elena, the design inspiration was based on old wooden fruit and wine boats, which is why the wood texture is incorporated into the logo itself. Likewise, wood texture can be seen throughout other visual communications, such as menus and letters.
Speaking of the business card design, she continued, “The business card was designed to express a rustic aesthetic, related to fruits, vegetables and raw products. It is accompanied by illustrations of fruits and vegetables to enhance the traditional character of the new visual identity.”
Typography & Colours
The typography used for the logotype is Poplar Std, a perfect fit for a simple, artistic branding that’s nature/wood-themed. As for the colour palette, it was mainly inspired by earth (farming) tones, accompanied by the colours of fruits and vegetables.
These business cards were digitally-printed on Kraft cardboard by Estudios Uriarte, a printing company in Vitoria Gasteiz.
Designed by Estudio Línea
Printed by Estudios Uriarte
For La Huerta Vieja