Stef Hamerlinck designed these business cards for Habitat, a real estate firm that wants to do things differently.
“As a young and innovative team, they are striving to deliver a better, more honest service in the real estate business,” Stef said.
“After creating a brand strategy, we developed a visual identity that supported that vision.”
“We wanted something solid, yet warm and human. We used a logo system with a compound shape that reminds us of a house.”
“We looked for a vibrant color that could easily be seen in the street, without it feeling to ’sales-y’.”
“We finally found a warm orange tint that could be repeated in Pantone colors and digitally.”
The Printing of Business Cards
These business cards were printed by Plek and Pedaal.
“We wanted a natural feeling so we chose quality paper, Macho Georges 800gr.”
“To deliver the ‘warm’ and ‘vibrant’ touch, we used the main identity color in a Pantone colour on the sides of the card.”
“There are 2 versions: one for big events (a bit thinner and more cost-effective) and the 800gr card for more personal sales.”
“For the printwork, we always work with a ‘cut-out’ shape that repeats the logo shape, this creates a recognizable and unique touch to the whole brand,” Stef added.
Feel free to visit our Business Card Categories section to find more business card designs.
Designed by Stef Hamerlinck for Ollie
Printed by Plek and Pedaal
For Habitat real estate
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