Kulsum designed these business cards for Grated, a vegan cheese company that doesn’t compromise on quality or flavour.
“Grated wanted to make it super easy for people to go dairy-free and is on a mission to become the tastiest and highest quality cheese alternative in the world,” Kulsum said.
The business card design is eye-catching and vibrant. The cheese pattern on the card are inviting and express a bold, captivating look to the overall brand image.
Apart from yellow, pink is another perfect colour choice for the cards to convey a fun, upbeat vibe.
“The inspiration behind the colour palette was to make it look healthy yet attractive and appealing. People’s attention should be drawn to this cheese alternative packaging when they see it on shelves,” Kulsum explained.
Radicals is the main typeface used for the visual identity. According to Kulsum, it was carefully chosen to give the brand a very natural and seamless feel.
“I was inspired to use this typeface as it represents the brand perfectly. The script typeface gives a bold, dependable, and trustworthy feel to the brand. When paired with the colour palette and the illustrations, it gives a very tempting and alluring vibe to it.”
Designed by Kulsum