Alina Razuvaeva designed these business cards for Eden, a beauty shop and distributor of leading cosmetic brands in hair care based in Russia.
Eden’s goal is to provide professional approach and natural ingredients as the source of its client’s beauty.
“The design was inspired by the company’s products (which are mainly hair products), that are designed to give a glow to hair and skin due to a moderate balance of natural ingredients,” Alina said.
According to Alina, the business card design is a combination of natural smooth shapes and colours with the effect of radiance and vibration.
“The aim of the design was to create an object that’s comfortable to the eye.”
Eden’s logo was inspired by the brand name itself, with the letter ‘e’ been modified into a lady silhouette, expressing a feminine image.
“The icon in the logo repeats the shape of the letter ‘E’ as a curl. This icon is the brand symbol, it contains the main promise of the brand: to make you a beauty,” Alina explained.
Typography & Colours
The typeface used for the logo is called Elephant (font) whereas the rest of the information on the business card is written with Circe (font).
Adding a leaf to the logotype is also a nice touch to portray an organic/nature vibe for the brand.
As for the colours – beige, grey and green – each represents glow, moderation and nature respectively.
Designed by Alina Razuvaeva
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