Natalia Romero designed these business cards for Claudia Murillo, a creative leader and Enterprise Innovation Designer who, through her vast experience on the field, offers a personalized tutorial service for people and organizations that want to change the world with creativity and a meaningful enterprise design.
“For this branding proposal, I started with the idea of visually transmitting her life experiences, which turned into an act of resilience and carry an intimate, yet powerful message. To tell a story, a life philosophy based in sustainability, nature, our planet and art, and how through this philosophy her brand becomes inspirational,” Natalia said.
“This way, I decided to create a direct conceptual and visual association with the Japanese technique Kintsugi, also known as the art of resilience or beauty of the scars. This is a practice of repairing fractures on pottery elements with varnish or gold-powdered resin. This technique explains that ruptures and repairs are part of the history of an object and they have to be visible instead of being hidden, thus manifesting its transformation, the scars which embellish the object, giving it a new meaning. This way, old pieces repaired with this technique acquire an added value that unbroken pieces don’t have. Golden Scars.”
“Under the concept and philosophy of Kintsugi, comes the idea of creating a modular logo, capable of being infinitely reproduced in each of the communication pieces and, in this way, giving way to the whole visual system of her personal brand.”
This is a delicate, beautiful business card design with a feminine touch and a lasting impression!
Designed by Natalia Romero
For Claudia Murillo