Solène Hermann designed these business cards for BIJAO, a French family jewelry brand based in Toulouse launched in 2016.
The client approached Solène for the rebranding project, including logo design, identity, art direction and other brand collaterals.
According to Solène, the brand name BIJAO, when translated from French, these five letters mean: jewelry, inspiration, joy, love and dare.
Solène’s principal task was to create a new visual identity to modernize the brand image.
“A typographic graceful logo was created with refined letters to add modernity and elegance.”
“The sun illustration above BIJAO reminds the shiny weather in the South of France and also the very strong link that unites them.”
“An elegant minimalist and a Bohemian chic style is highlighted by the beige and brown colour palette,” she added.
These business cards were printed by Vistaprint.
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Designed by Solène Hermann
Printed by Vistaprint
For BIJAO
