Thanasis Kamenidis designed these business cards for Behavior Therapy, a scientific institution specializing in children and adolescent’s development and support. It is based in Athens, Greece.
When asked about the idea behind the design, Thanasis replied, “The inspiration for this branding came from the struggle one needed to go through during the process of therapy, to ultimately reach your goal.”
“Therefore, we use a small letter ‘b’ to represent the starting point, while a capital ‘Β’ symbolizing the desired destination.”
This is a clean and modern business card design that comes in different versions. Different lines are drawn between the two alphabets, creating different logotypes for the brand. As for the letter ‘b’s, they stand for the brand name ‘Behavior’.
“The diversity of the lines drawn represents the different paths used by different people to reach the same goal.”
As for the colours used in the visual identity, “I wanted to use pale colours which are used in psychology,” Thanasis said.
These business cards were printed on 300gsm paper with matte lamination and Pantone colours.
Designed by Thanasis Kamenidis
For Behavior Therapy
Like what you see so far? Feel free to check out our blog or go straight to our daily updated gallery for more business card ideas.
If you're looking to hire a designer, use CardDsgn's Designers directory to find and hire the world's best graphic design talent.
CardDsgn Directory Members
PP Studio
Alvaro García
Ana Zilio
Nicole Groff
Kate Walsham
Boudreau Designs
Kat Design
Eva
Kira Bausch
Giada Tamborrino
Aleksandar Ercegovac
Ivano Lago
Studio Ping Pong
Studio Fable
Curly Cue Design Studio
Li Made It
Matheus Machado
Mauricio Zanon Studio
Samone Shepherdson
