Artisticodopeo Designz designed these business cards for Beauvince Jewelry, a high-end diamantaire jeweler retailing in exquisitely designed diamond jewelry in New York, Mumbai and Dubai.
Artisticodopeo Designz handled the branding project from start to finish, including designing the logo, business card, stationery and company website.
“Beauvince is an amalgamation of the words ‘beauty’ and ‘vincible’ combined to mean ‘with beauty one can conquer’,” explained Rajesh Thyagarajan, the Founder of Artisticodopeo Designz. “The logo was designed to symbolize ‘eternity & trinity’, be bold, exclusive and distinct. Creating the ancient trifecta symbolism worked beautifully for the brand to denote 3 aspects of a woman – her heart, soul and body.”
He continued, “We encircled the symbol to interconnect all three and bond them together while adding indent marks on either side to give it the feeling of a precious ring lying on a cushion. With a creative use of sans serif typeface and visual design, we created a necklace of text incorporating the brand logo for the rest of the jewelry brand identity, namely business cards and letterheads, giving it a unique jewelry experience.”
“The amalgamation of all these visual elements enabled the brand stationary to stand out and convey a sense of bespoke luxury.”
When it comes to card-printing, Rajesh suggested, “The branding icon was used as a light UV watermark across the ivory coloured stationery. We recommend the use of gold foil for the brand logo and a fusion of chocolate brown and rich maroon for the rest of the typefaces.”
Designed by Artisticodopeo Designz
For Beauvince Jewelry
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