Liam Foster designed these business cards for Azura Cairo, a concept logo and branding project for a luxury hotel based in Cairo, Egypt.

According to Liam, the aim of the design was to develop a premium visual identity that represents the five star experience of the hotel, while linking back to the Egyptian roots by incorporating triangular elements as a reference to the pyramids.

“The logo design was created around three concepts: a pyramid (as a reference to the location), diamonds (as a reference to the high-end and luxury experience), and also an abstract letter ‘A’ from the name Azura,” Liam explained.

The business cards use the brand pattern formed in a shape to frame the logo in the centre. Overall, it’s a classy and elegant business card design that’s not to be missed!

Designed by Liam Foster

For Azura Cairo