Emily Stevens designed these business cards for 1418 (Fourteen Eighteen), a jeweller based in Wellington, New Zealand, making subtly sculptural pieces.
“1418’s brand image expresses that they make subdued, organic, yet striking jewellery. Their mission is to create pieces that bring simple beauty into the daily life of the wearer, and to uplift wearers of all backgrounds and shapes,” Emily said.
The business card is designed to deliver a natural, elegant vibe. The typography used for the logotype is called Digestive, a typeface by Studio Triple. By using a unique type, the brand is able to stand out and be memorable to its audience.
“As for the colour palette, it draws from the natural materials that inspire 1418’s work: red clay and soft sand. The logo and pattern reflect the undulating shapes seen in their jewellery.”
These business cards were printed on textured 300gsm Conqueror paper using standard digital printing, matching to selected Pantones. They were printed by The Big Picture, a printing company in Wellington, New Zealand.
Designed by Emily Stevens Studio
Printed by The Big Picture