Leila designed these business cards for Arch & Curl Beauty, an esthetician/owner of a lash and brow bar in Chandler, Arizona.
“Who doesn’t love a female run small business? The face behind this small business Arch & Curl Beauty is Cortney Gilmore. I was approached by Cortney to bring her dream brand to life, it was a big step for her to invest in her small biz and I was super excited to be the one to craft it for her,” Leila said.
“The brief was described to me as ‘simple, boho, modern’ with inspiration of soft green and peach tones. As a business which attracts both women and men clientele, I worked to find a balance between feminine and masculine design for the branding.”
Matching the brand name, the ‘curling’ effect can be seen on the logo design – graceful typeface with clever arrangement of the ampersand and the word ‘beauty’ next to it. Everything is shouting elegance here!
“The logos for Arch & Curl are formed of a personalized type based on the font Cinzel; the characters are intertwined giving a unique and timeless look,” Leila explained.
These business cards will soon be printed on matte textured card to match the boho natural vibe of the project.
Designed by Leila
For Arch & Curl Beauty
