Rene Stern Birdhouse Real Estate Business Card

Yuri Shvets designed these business cards for Rene Stern, a seasoned real estate agent.

Rene approached Lemley Design to develop a highly differentiating brand ID program for her business.

“I don’t just sell properties, I sell Dreams”, proclaimed Rene.

“We positioned her as a truly exceptional agent, who wasn’t just a confident go-getter, but also a loyal, nurturing and caring guide helping people find their dream nest,” explained Yuri Shvets, the lead designer.

“The logo was a slam dunk, but it was a business card that proved to be a real challenge. At first, I proposed a simple folded card with a roof tile pattern:

“Wouldn’t it be cool if this card turns into a rooftop of the house when folded?” I said.

“This is clever, but you can do better,” replied David Lemley, who was my boss at that time.

“And back to the drawing board I was. After tinkering with this concept for the rest of the day, I came up with the card bellow.”

Rene Stern birdhouse business card

“Was it expensive and a pain in the neck to produce? Indeed, it was. Was it bespoke and worth the effort? Absolutely! The moral of this story is this: If we call ourselves problem-solvers we should never settle for our first idea because there’s always something greater, if we’re willing to explore and dive deeper,” Yuri said.

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These business cards were printed by Evolution Press. According to Yuri, “This is one of the most tricked out cards I’ve ever designed. It was delivered flat and came in a little glassine square envelope, typically used for postage stamps.”

Yuri continued, “When you take the card out of the envelope, you follow a little simple instructions printed on the inside of the card to fold it into a little birdhouse. The roof of the birdhouse also had a self-adhesive backing so you could safely and cleanly secure the sides of the card.”

“Lastly, it had a drill-through round hole. When you look through the hole, you can see a friendly face of our real estate agent. Done!”