RD Homes Business Card

November 10, 2018
By: Jennifer Wong

Yurika Creative designed these business cards for RD Homes, a construction company based in Kirkland, Washington.

“We designed a modern logo and a special business cards system for RD HOMES, a high-end builder in Kirkland, Washington,” said Yuri Shvets, the Principal and Creative Director of Yurika Creative. “While the symbol and the company name are laser-etched into a custom shaped 3-ply walnut veneer, each individual crew member’s name, title and the contact information are printed on a self-adhesive sticker that wraps around the card. This method makes the cards easily customizable and it also adds an extra layer of tactility. This in turn reinforces a premium custom look and feel.”

A bold and iconic symbol that shaped as the capital letter ‘R’ can be found on the wooden cards; other interesting features including the unique card shape (which applies a cut at one of the sides) and the all-caps, Gotham typeface that used on both sides of the cards – either vertically or horizontally – for greater legibility.

These business cards were printed by Glen Davis Morgan at Studio EQ, using die-cutting and laser etching techniques on 3-ply walnut veneer (other types of wood: birch, bamboo).