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Melissa Scolari business card

Melissa Scolari Business Card

  • February 3, 2021
  • By: Jennifer Wong

Rafael Cardoso designed these business cards for Melissa Scolari, an event management and service design company located in Brasília, Brazil.

“During the design brief, the client shared the desire for a symbol that represented the new phase of the business and the new methodologies that the company will use from the year 2021. One point raised during the briefing that impacted the analysis of competition was the use of complex elements such as arabesques and flashy colours by other companies,” Rafael said.

Melissa Scolari branding
According to Rafael, the construction of the logo was inspired by three elements: the S (the brand’s initial), the double infinity and the double diamond.

Melissa Scolari logo
“The Double Diamond is the central element of the symbol since it represents the new methodology that the company will use in its services, it was created and popularized by the Design Council and represents the four phases of Service Design; Discover, Define, Develop and Deliver.”

Melissa Scolari stationery2
“With a new brand positioning, the client wanted to convey elegance and simplicity to clients. In order to generate a balance between warm and cold tones, the colours terracotta and pastel green were chosen to compose the colour palette.”

“As for the typography, serif typography was implemented to bring elegance and minimalism, characteristics that are also present in the developed symbol, which is composed of rounded shapes and fine lines that harmonize with the typography.”

Melissa Scolari business card1
The overall business card design is clean and elegant, relying on the logo and clear typography to express the brand effectively.

These business cards are not printed but if they were, Rafael recommended the text and logo to be embossed.

Melissa Scolari business cardMelissa Scolari stationery design

Melissa Scolari stationeryMelissa Scolari logo3Melissa Scolari branding3Melissa Scolari branding2

Designed by Rafael Cardoso

For Melissa Scolari

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  • Posted In: Business Card Gallery
  • Tagged In: elegant, embossed logo, Event Planner, logo, minimalism, pastel green, Rafael Cardoso, serif typeface, symbol, terracotta colours, Typography

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