By Electra (Just in case) Business Card

byelectra_business cards

Adriana Mora designed these business cards for By Electra, a personal 3D illustration and art direction project of Adriana’s in which she worked and collaborated with 3D illustration teams around the world.

Adriana had been working on a methodology for visual system development for the past four years. She experimented with tools like 3D illustration and photography; bringing these systems to new visual languages. Consequently, this experimentation process had taken Adriana to create By Electra in which everything seems like a copy of a copy at first glance.



“The visual conceptualization of the branding pieces is based on the systematization of interchangeable pieces, like we see in Legos. So, the overall aesthetic appeals to a very playful and almost childish style,” Adriana said.

Just in case business card1
Apart from its creative branding materials, By Electra’s business card design amazed us with its unique approach – there are some candies that are edible inside the cards! Come to think of it, exchanging contact/work possibilities using candies in a business card, now that’s a revolutionary way to impress the prospects.

byelectra business card
For the typography, Adriana used the Sporting Grotesque typeface – ‘Schoener Fork’ by Lucas Le Bihan. It’s a perfect choice to complement this minimalist yet creative business card.

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Adriana created these business cards using vellum paper and printed them herself using laser inkjet printer.

byelectra_crayon boxbyelectra_tote bagbyelectra_envelopes

Designed by Adriana Mora

Printed by Adriana Mora

For By Electra

Business Card Printing
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