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A Studio Business card

A Studio Business Card

  • July 9, 2020
  • By: Jennifer Wong

Alan Cheetham designed these business cards for A Studio, an independent graphic design studio based in Nottingham, UK.

This is a personal project by Alan for his graphic design studio which focused on brand identity, graphic systems and digital outputs.

“The project concept was to design a bold, striking visual identity that feels timeless. A design that would lend itself to being dynamic with plenty of energy and flexible enough to develop a strong graphic system,” said Alan Cheetham, the Founder/Design Director at A Studio.

A Studio primary logoA Studio Logomark
“The end goal was to achieve a bold logo mark that looked equally as retro as it was futuristic. I’ve always loved bold logo designs and knew this avenue would be the right fit for my personal brand. I don’t like fuss or over-detailed work. I just personally find bold and simple design has the greatest impact to communicate most effectively!”

A Studio Business card_red bkA Studio Business Cards_multi
“My favourite colour combo of all time is burnt orange/red, turquoise and purple. So, this palette was a no-brainer to implement into my branding. I’m also a massive fan of geometric forms and glitch style graphics which I knew I’d want to include in some way. With the notion of padding out my brand identity with a visually striking look and through a heap of experimental process work, this evolved into a series of bold and colourful print collateral – letterhead covers, invoice covers and poster artwork,” Alan said.

A Studio LetterheadA Studio Letterhead & B-cardsA Studio Poster set
These business cards are not printed. When asked the possible printing methods for the cards, Alan replied, “My expectations for the print finish on the cards would have been to get these duplexed, G F Smith colourplan stock against a mohawk superfine white. With the logo and text screen-printed with white ink over the front of the card and a black ink for the details on the reverse. There would be 4 colours variations: black, red/orange, turquoise and purple stock.”

“The edge would also be screen-printed with the same colour match as the stock for the business card front,” Alan added.

A Studio business cardsA Studio stationery A Studio Mobile A Studio Logo PosterA Studio Letterhead & Invoice A Studio Cluster frame shotA Studio Brandguides set

Designed by Alan Cheetham at A Studio

For A Studio

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  • Posted In: Business Card Gallery
  • Tagged In: Alan Cheetham (A Studio), Black, bold logo, Duplexed, G F Smith colourplan stock, geometric, minimalist, mohawk superfine white, Orange, purple, red, screen printed, Studio/Agency/Workshop, Turquoise

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