Zerotres Architects Business Card

Idóneo designed these business cards for Zerotres, an architecture studio founded by young architects based in Mérida, Yucatan.

The business card design applies a vertical layout, with the contact details neatly displayed on the front.

At the same time, a unique pattern is formed repeatedly and creatively by the brand’s logotype on the back of the card.

“After carefully reviewing the client’s plans for the future and work philosophy, which they expressed as “eclectic architecture contemporary,” we discovered that they had a unique style of mixing local materials, techniques, and elements with global trends, always keeping a careful balance,” explained Abdiel Ivan Gonzalez Gongora, the Project Director of the studio.

“We believed this philosophy would be highly appealing to their audience, so we created their brand experience.”

“The brand was created through the definition of a logo and communication system based on a pattern of 3 basic pieces on raw materials.”

“The pattern is a clear evocation to the modernity of such simple graphics methodically organized on such traditional materials.”

“This represents the synergy of the founders’ work philosophy which has been expressed as Contemporary Eclectic Architecture.”

These modern business cards were printed by Micheline on raw and rough kraft paper of 350g; with interleaved black paper (triplex) printed with black ink.

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