Juli Janny designed these business cards for Your Friendly Translator (YFT), a translation agency based in Austria.
YFT was founded in 2020 by Claudia, who’s the brain and heart behind it.
“Claudia is a German native speaker who works with English at native speaker level. Her services include translation, proofreading, editing, software localisation and transcreation,” Juli replied when asked about the nature of business of her client.
Juli managed the branding project including designing its logo, website and business cards.
The Design Concept
According to Juli, they wanted to breathe new life into the generic business cards by using German and English word plays. “To have a sense of humour is important, and that’s why Your Friendly Translator is not your run-of-the-mill translation agency.”
“German and English are very different. Claudia wants to help her clients to avoid putting their foot in their mouth, and to ensure they get the message across at all times. This informed our approach to this design.”
Logo Design & Typography
“The idea behind the logo was using the letter F as arrows to show that an exchange is taking place between ‘Y’ (you) and ‘T’ (the translator). We chose the ‘F’ both for its shape and connotation. After all, ‘F’ stands for friendly. And that‘s what Claudia is all about: friendly, efficient and respectful.”
The colours used are playful, positive and friendly, just like the brand itself. As for the typography used for the tagline, it is called Input Serif Compressed.
“With this slab serif, we wanted to give a contrast to the playful hand lettering (written by Juli herself) and illustrations. The illustrations always reflect the text on the back of the business cards.”
These business cards were printed on 19pt thickness, non-bendy paper with a velvety look and feel by MOO.
“To us, it was important that the colours look vibrant,” Juli added.
Designed by Juli Janny
Printed by MOO
For Your Friendly Translator e.U.