Visual Inconsideration (VI) designed these business cards for Whoa! Mama, a meal provider service that delivers fresh, nutritious and delicious confinement meals to your doorstep.

“We wanted to create a brand that stands out visually in the market. Therefore, we added a crown/tiara as the symbol for the brand to symbolize empowerment to mothers out there,” said the Graphic Designer at VI.

“Usually for confinement meal brands, the colours used are pastel and much lighter. So, we decided to give a contrasting look for Whoa! Mama by adding bold colours – a vibrant look and feel.”

“The typography of the brand name was customized from the existing font – Gotham Rounded. We soften the edges further to give it a ‘lighter’ weight.”

These business cards were printed by Entraco Singapore on a Naturalist 250gsm card; 4C offset printing with emboss effect on the logo.

Designed by Visual Inconsideration

Printed by Entraco Singapore

For Whoa! Mama