Von Georgia Vegan Sweet Treat Business Card

Fatima Mughal designed these business cards for Von Georgia, an online-based vegan sweet treat studio located in Berlin, dedicated to creating delicious, healthy, plant-based dessert alternatives for conscious consumers.

Von Georgia prioritises taste above all else. Their handcrafted products are created in small batches, ensuring quality and flavour in every bite.

Now, let’s delve into these lovely business cards – they exude a subtle and charming vibe, thanks to the beautiful gradients and classy typography that complement each other.

Logo Design and Typography

The monogram VG, which cleverly represents the company’s name with stacked lettering, is a standout feature.

Fatima explained, “We used a modern typeface that is subtle and has a stylish flair to it, so it won’t overshadow my client’s work.”

“For instance, since her cakes are decorated with fresh fruits, we decided to come up with a simple design to avoid clutter in her photoshoots.”

Colour Palette

These business cards come in multiple versions, primarily featuring orange and purple tones.

According to Fatima, these beautiful gradients were made to showcase the soft pastels her client uses in her creations.

“For this brand, our focus was firmly on the colours rather than the imagery. I went with soft gradients, blending soft pastel hues with bright shades, drawing inspiration from my client’s work.”

“We also experimented with both darker and lighter gradients to make the logo stand out.”