Transforma eCommerce Business Card

Paul Marcucilli designed these business cards for Transforma, an e-commerce platform aimed at empowering and providing opportunities for individuals who face discrimination based solely on gender expression.

According to Paul, Transforma is a business dedicated not just to social good, but to environmental sustainability as well. Which is why, they designed all collateral to use eco-friendly inks and materials, while at the same time ensuring a consistent brand aesthetic.

Explaining the inspiration behind the design, Paul said, “We worked with the founder to develop a mark that conveys transformation in a smart and stylish way. We then used this same mark to create a ‘pattern of change’ that further enforces the brand identity and extends across other touch points, both print and digital.”