Transforma eCommerce Business Card

Transforma business cards

Paul Marcucilli designed these business cards for Transforma, an e-commerce platform aimed at empowering and providing opportunities for individuals who face discrimination based solely on gender expression.

According to Paul, Transforma is a business dedicated not just to social good, but to environmental sustainability as well. Which is why, they designed all collateral to use eco-friendly inks and materials, while at the same time ensuring a consistent brand aesthetic.

Transforma logo
Explaining the inspiration behind the design, Paul said, “We worked with the founder to develop a mark that conveys transformation in a smart and stylish way. We then used this same mark to create a ‘pattern of change’ that further enforces the brand identity and extends across other touch points, both print and digital.”

“The result is a bold, progressive identity for a mission-driven brand,” he added.

These business cards were printed with eco-friendly inks on matte, recycled stock.

Transforma business card Transforma icon pattern

Designed by Paul Marcucilli at Riser

For Transforma


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