Tiago Business Card

February 26, 2018
By: CJ Lee

Tiago Sá designed these business cards for his personal branding as a graphic and web designer.

There’s a reason why Tiago had opted for a minimal design for his latest visual branding. He said,

“During the process of my own re-branding, I’ve felt the need to simplify all graphical elements, starting with the logo. Naturally, these business cards needed to reflect that new approach. I had, however, previously used duplex cards and felt it worked quite well. Therefore, I was looking to keep that characteristic in this new design, as well as using 2 different printing techniques – letterpress on one side and silkscreen on the other – to make them more impactful.”

“The letterpress side of the card was (proudly) printed by myself and the silkscreen side was by this cool guy named Serigrafista Prateado, who did a great job. Especially since it’s always tricky to print white on a black paper stock.” Tiago added.

These duplex cards were printed on a 297gsm Florescent, White Lettra stock while the other side, screenprinted to 280gsm Sirio ultra Black stock.

This minimal design conveys both friendliness (‘Hi’, ‘I am Tiago’ on both sides, respectively) and sophistication (black and white). Simple yet effective!