Sheila San Juan designed these business cards for The Queen of Happiness, the alter ego of Tina Ann who is a poet, a comedian, and a facilitator of inspiring workshops designed to help people find their true purpose and happiness.
“The client had background of practicing yoga and a belief in the power of the 7 chakras, energy points in the body. She wanted to use the colours that represent the different chakras. Aside from this more serious symbolism, she just simply wanted something that was a perfect balance of fun and professional,” Sheila said.
“The idea of the illustration came from Tina Ann’s alter ego ‘The Queen of Happiness’ and how she wanted a way to form a human connection through her branding by creating an illustrative version of herself.”
The custom typography Sheila created for her client is equally unique and eye-catching.
Explaining the design inspiration behind it, Sheila said, “As a brand designer, I was a little reluctant of the name possibly being too pretentious for someone who was so bubbly. So, I wanted for her to be able to write ‘The Queen of Happiness’ without the illustration and still remain fun and as bold as her personality.”
“The client wanted flair, and I was able to add it tactfully by substituting the ‘i’ with an exclamation point and a graceful extension of the ‘Q’.” Brilliant idea!
These business cards have not been printed yet, but if they were, here’s what Sheila envisioned, “I imagine a soft-touch finish with spot-UV hits on all the backside contact information.”
Designed by Sheila San Juan at On the Level
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