Fable&Co. designed these business cards for The Projects, a new, high calibre co-working space in Brighton.
When asked about the background of their client, Ross Davison, the Managing Director of Fable&Co. said,
“‘The Projects’ ignites imaginative & experimental notions of creativity, delivered through teamwork & ambition. A place of composure, tranquility & creativity – where great minds meet, ideas are shared, encouraging beautiful things to happen by working together.”
The main design idea was to significantly differentiate The Projects’ brand and identity from its competitors. Also, it was important to ensure the brand identity would complement the impressive 17th Century building, along with aligning the unique personality, tone, charm & charisma of Brighton & Hove. The captivating world of surrealism & eccentric vintage art inspired the designing team.
“The stacked lettering used for the wordmark was inspired by the individual talents of the community members coming together, working in collaboration. The Projects’ round icon features hidden letters set within a simple, stylish, yet highly abstract monogram,” Ross explained.
The Projects’ business cards were litho printed by L&S Printing on Cranes Lettra Pearl White, 600gsm; finished with stylish edge painting. The stock provides a timeless aesthetic, along with an exquisite tactility. These modern and elegant vertical business cards are destined to set the brand apart from the ordinary cards!
Designed by Fable&Co.
Printed by L&S Printing
For The Projects