The Fourth Floor Restaurant Business Card

The Fourth Floor business card2

Studio Chilli + Mango designed these business cards for The Fourth Floor, a London-based cocktail bar and restaurant.

“The design goal was to create a place where women could go and have fun – feel comfortable, let loose for a night and unapologetically be themselves,” said Jade, the Founder of Studio Chilli + Mango.

The Fourth Floor_logo

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The Fourth Floor business cards
The business card is designed to express a cool, sexy and very obviously, a feminine image. According to Jade, the idea was to create something that felt like a ‘girl’s night out’, something that would excite the audience before they even stepped inside.

“I created a mascot and decided to use a very sassy woman, who almost feels exotic with her glass of wine and her beret. I used a minimalistic style for the illustration to keep the look modern and not too imposing.”

The typeface used for the logotype is called Abside by Hederae Type Foundry and it’s a very circular, modern sans serif that brings a lot of softness and ease to the overall look.

4th floor branding
“The colour palette is very simple and bold: a bright pink, a bright red and white accents. The association of pink and red feels familiar and energizing. Apart from that, red also helps to open the appetite and is a nice contrast with pink.”

These business cards have not been printed yet but if they were, “The cards would be printed on thick, textured 32pt paper with a red seam, similar to these Luxe Business Cards,” Jade suggested.

The Fourth Floor_business card

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The Fourth Floor menuThe Fourth Floor Table tent4th floor branding_logoThe Fourth Floor menus
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Designed by Jade at Studio Chilli + Mango

For The Fourth Floor

Like what you see so far? Feel free to check out our blog or go straight to our daily updated gallery for more business card ideas.

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