Maria Harran designed these business cards for Tania Blanchard, a Gold Coast-based visual artist who specialises in colourful and textured art.
Tania has developed her own signature style, which appears to be a minimalistic, impressionistic scene from a distance. However, if you look closely, you can see an immense layering of coloured ‘impasto dots’, which gives each of Tania’s paintings a beautiful complex depth.
In addition to being hypnotic and emotionally charged, Tania’s work is visually stunning due to her innovative use of colour. Tania enjoys experimenting with colour combinations and wants her art to make people feel something. That’s exactly how she got her business cards made!
The goal of the design was to create a branding that represented Tania’s artwork and personality. The logo incorporates her signature mark found in all her artworks. Instead of embossing the dots, Tania decided to go for a more personalised approach – hand painting the dots on the back of each business card!
“Tania has a unique and signature dot style and I wanted to emulate this in her branding. We created a colour palette that reflects her bold use of colour as well,” Maria explained.
The colour selections were excellent, with the magenta brand name positioned on the front of light blue, yellow and green background. The back of each card is magenta with a complimentary colour paint dot.
“The font used for the brand name was based on the typeface called Navigo. The space within the characters has been custom filled in to suggest the bold marks the artist makes on the canvas,” Maria added.
These business cards were printed by MOO on 600gsm Mohawk Superfine Paper with a magenta seam. The artist’s brand colour palette was used to print four complementary colours. Each card includes a unique signature painted dot from Tania in a complementary colour. This is truly a memorable business card design that exudes personality and style!
Designed by Maria Harran
Printed by MOO
For Tania Blanchard