Deep Fried Studio designed these business cards for Sugardough, a pastry shop in El Salvador that’s well known for its delicious cupcakes, cookies, cakes and brownies.
The bakery’s business card stands out with its bold red design and cute motifs. With a smiley face embedded in the design, the logo exudes warmth and friendliness.
The business cards are among the most striking designs because of the festive and cheerful vibe they convey. The aim of the design was to express the sense of joy and fun times that one gets when indulging in the desserts.
A Fun and Elegant Brand Image
“As a whole, desserts are a complex art. Each one requires high attention to detail, organization, and great creativity,” said Majo and Juan, the designers at Deep Fried Studio.
“When designing the business cards, we aimed to convey that happy feeling by using the brand’s icons.”
A Friendly Logo Design and Custom Font
Since this is a rebranding project, a new logo is needed to show a fresh start while keeping the quality of the brand.
Deep Friend Studio used a custom-made typeface as they wanted the logotype to have a handmade feel to it but also feel well structured and elegant.
“We were inspired by the buttercream swirls that cupcakes are known for. Then, we sketched the proposals by hand and settled on a custom typeface that was a good fit for the Sugardough.”
“The secondary typeface used is a font called Akrobat.”
Adorable Drawings Inspired by Happiness
The icons and illustrations were inspired by the buttercream decorations on cupcakes and the positive feelings and good memories that comes with the desserts.
Deep Fried Studio claims that the logo was the inspiration for their entire brand.
“After we had the main isotype, we created the different elements from the bakery’s menu using the logo as a base.”
“That way, all of the resources are cohesive and the brand is much more uniform, while also being fun and full of personality.”
“Each of the icons has their own personality related to the ingredients and how the client associates them.”
A Lovely Colour Palette
Red, pink, and orange are the primary colours associated with the brand.
“The pink colour represents sweetness, delicacy and attention to detail.”
“Sugardough is also meant to be bold, which is why we included a red/orange tone, as it’s strong and provides a nice contrast when paired with pink.”
“Thanks to this contrast, information is easier to read as the important elements (the orange ones) catch your eye.”
The Printing of Business Cards
More Business Card Ideas You May Find Interesting:
- Bakery business cards
- Dessert business cards
- Fun business cards
- Pattern-filled business cards
- Playful business cards
- Red business cards
- Orange business cards
- Striking business cards
Check out our Business Card Categories to find more business card designs.
Designed by Deep Fried Studio
For Sugardough Bakehouse
If you're looking to hire a designer, use CardDsgn's Designers directory to find and hire the world's best graphic design talent.